A local custom motorcycle shop, Forbidden Cycles, asked me to create a new t-shirt based on the imagery of Ed Roth, a famous hotrodder and illustrator who cut his teeth in the 60s and defined motorsports style. As we went through the concept stage, I was struck by the dual-pipe logo idea, which led to re-branding the business and bringing it into the 2020s with a timeless logo and bold design.